ABOUT ME
I’m Melissa Wilkinson, a Cape Town–based designer and creative strategist who blends imagination with strategy to craft meaningful brand experiences. My work spans from corporate branding and sports brand design to passion-driven creative projects, adapting and evolving just like the people and stories behind them.
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Versatile. Intentional. Always human.
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Beyond design, I’m inspired by travel, fine wine and food, swing jazz, and literature. Perspectives that shape how I see the world and translate ideas into design. Whether it’s a logo redesign, brand identity system, or creative campaign, I thrive on creating visuals that connect, engage, and endure.
Skills & Expertise
My creative toolkit helps me bring together design, strategy, and digital communication.
Design & Creative Tools:
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Adobe Illustrator, Photoshop, InDesign, Premiere Pro
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Figma, Canva, WordPress, Wix
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Video editing & motion graphics
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Typography, layout, and brand design
Digital Marketing & Strategy:
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Social media content creation and management
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SEO and website optimisation (WordPress, WIX)
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AI in marketing (leveraging AI tools)
Strengths & Soft Skills:
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Storytelling [visual and messaging]
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Strategic & analytical thinking
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Ideation & concept development
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Collaboration, leadership & project management (Monday.com, Click-Up)
Education & Certifications
Red & Yellow Creative School of Business -
National Certificate in Advertising (Specialising in Digital Marketing)
Red & Yellow Creative School of Business - Graphic Design Intermediate
Digital School of Marketing - Digital Copywriting
Digital School of Marketing - Brand Management)
Udemy - Graphic Design Theory
AI in Marketing
SEO Training
Google - Google Analytics Certified (2024)
